best practice: Behaviour
Articles for "Behaviour"
Smart moves: How to lure young men back in the gameAs a target group, men under the age of 30 are very difficult to reach. Recruiting and activating them is usually quite the challenge. However, Natali Pohlschneider of Produkt + Markt knows that smart strategies may make young men readily accessible for market ...read more
What kind of driver are you?According to statistics of the German Federal Environment Agency, more than 80% of German households have at least one car at their disposal. Our daily life without a car seems hard to imagine. Or is it? Under the supervision of Senior Research Consultant and certified ...read more
Product tests: Nothing compares to Face-to-FacePersonal face-to-face interviews are essential for certain types of questions. They are particularly relevant for product tests and may even ensure the authenticity thus the quality of the results. In her article in planung & analyse, our Division Director Consumer ...read more
Knowing the ShopperH Leaflets, flyers, or perhaps in-store TV? Anyone who wants to push sales with promotion activities, needs to know what makes the customers tick, or any efforts might miss the point. But how do we get an authentic image of our different types of shoppers? Claudia ...read more