Blog

My friend, the brand

Narrative in qualitative online research

Approaches from narrative and systemic psychology breathe new life into brand measurement, says Julia David. In R&R she will present two tools that can be used in qualitative online surveys ...


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It doesn’t always have to be face-to-face

5 methods to obtain qualitative user insights without travelling

Qualitative and hybrid methods of online research make it possible to dive deep into the world of users any time, any place. From the large number of tools at our disposal, we have selected five ...


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Why P+M?

CLARITY

The complexity of our world is constantly increasing. In this context, we lay down the facts for you in a nutshell. We demonstrate what really matters. As our customer, we provide you with authentic insights into the lives and minds of your target audience. By offering you relevant data, deeper analyses, and sound advice, we give fresh impetus to the next steps of your professional journey.

RELIABILITY

We shall never forget that we are researchers devoted to science and precision. As our customer, you can always rely on our work. We assume responsibility beyond the project, aiming at making you sustainably successful.

INSPIRATION

The aspects of daily life are changing faster than ever. This poses challenges, but presents opportunities as well. We will facilitate your change processes by providing knowledge, stimuli, and creativity.

International

The whole world is our playing field

We provide services for all disciplines, irrespective of national borders. Produkt + Markt is the exclusive representative of Germany in the World Independent Network of Market Research (WIN), which currently has about 50 member states. For you, this means worldwide market research with one key contact in your language as well as international inspiration and expertise for your projects.
WIN

Solutions and services

Creation

Success goes beyond reducing risk. Engage your customers and employees to create new opportunities.
best practice

Attitude

Convincing people starts with understanding their beliefs, feelings and intentions. Uncover the unspoken.
best practice

Experience

Customer centricity pays off. Increase loyalty and advocacy efficiently.
best practice

Behaviour

It is crucial to know how customers choose and use products and services. Observe and predict the moments of truth.
best practice

Careers and jobs

About P+M

Worldwide

in 50 countries

100 per workshop

Ideas

24/7

INSPIARY Community

15000 Healthcare Professionals

Panel

30000 Agricultural Professionals

Panel

1973

Year P+M was established

People

140 employees

Daily

Customer feedback

N=100 in 91 seconds

Mobile Research

1.350 litres

of shampoo in a home use test nationwide

From 20 countries at the same time

Experts active on an online platform focussed on customer journeys

From 0 to 60mph in 2.7 seconds

Ethnographic interview in a Tesla

Yearly 2.600

cups of coffee for the participants of our focus groups

More than 2 million

steps per year walked by our mystery shoppers in shopping centres

We look forward to meeting you!

Contact

Contact form

Use the online form for your inquiry. We will contact you immediately.