My friend, the brand
Narrative in qualitative online research
Approaches from narrative and systemic psychology breathe new life into brand measurement, says Julia David. In R&R she will present two tools that can be used in qualitative online surveys ...
It doesn’t always have to be face-to-face
5 methods to obtain qualitative user insights without travelling
Qualitative and hybrid methods of online research make it possible to dive deep into the world of users any time, any place. From the large number of tools at our disposal, we have selected five ...
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